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At California Baptist Universities student newspaper, "The Banner" revamped the website managing the entire online newspaper staff including assistant editors, writers, designers, and photographers. Planned and edited daily online layout and content including written stories and all multimedia components, social media content & marketing plans.
Newspaper Website Editor-in-Chief
Newspaper Website Editor-in-Chief
Newspaper Website Editor-in-Chief
2018 - 2019
2018 - 2019
2018 - 2019
At California Baptist Universities student newspaper, "The Banner" revamped the website managing the entire online newspaper staff including assistant editors, writers, designers, and photographers. Planned and edited daily online layout and content including written stories and all multimedia components, social media content & marketing plans.
At California Baptist Universities student newspaper, "The Banner" revamped the website managing the entire online newspaper staff including assistant editors, writers, designers, and photographers. Planned and edited daily online layout and content including written stories and all multimedia components, social media content & marketing plans.
PROJECTS
Here you can explore my social management, content creation, and creative directing experience.
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Sixpence None The Richer
Created an all encompassing social and content plan for Sixpence None The Richer, best known for their hit single "Kiss Me". Our goal was to drive engagement to their new music, and increase monetization on all social platforms.
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Highlights: 10k+ followers gained in less than 1 month, tripled their average engagement rate, over 4M cumulative video views
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Business Social Growth
Established social presence and increased following by 30% for Nashville based marketing collective Venture. Garnered the company 1M cumulative video views and developed consistent brand voice and tone through on trend yet educational content.
Highlights: Increased following by 30%, gained 1M cumulative video views, solidified and crafted consistent brand presence.
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Creative Directing
Click below to view videos I've created and directed. My
director experience ranges from full band live recordings, acoustic performance content, influencer style videos, skit based content, on trend business growth content, merchandise sales, and more.
Links: (From left to right)
Reference 1. Reference 2. Reference 3.
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Steep Canyon Rangers
Generated social discovery for the Grammy award winning bluegrass band on all social platforms, bringing in a new audience for their live album.
Highlights: Increased engagement by 125%, increased social reach by 150%, built TikTok from scratch to 5k+ followers in > 3 months